📢 Marketing, Adtech & Martech compliance · Free audit · Generate full stack

Compliance for Marketing, Adtech & Martech

Email, SMS, push, cookies, retargeting pixels, identity graphs — every marketing channel has its own regulator. TCPA class actions alone exceed $1B/year. ComplianceIQ generates the consent, suppression, opt-out, and disclosure framework that adtech / martech / agency teams actually need.

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The Marketing, Adtech & Martech compliance stack

2 frameworks typically in scope. Click any to run the free framework-specific audit.

CCPA / CPRA + 19 state laws
Targeted advertising = 'sharing' under CPRA — opt-out + GPC required
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GDPR + EU e-Privacy Directive
EU/UK cookie consent + email opt-in + sub-processor disclosures
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The 4-document Marketing, Adtech & Martech bundle

Generate any or all in PDF + DOCX. Maps to CCPA, GDPR.

1
Privacy Policy (CCPA + GDPR + targeted-ads disclosure)
CCPA / GDPR
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2
Marketing Services Agreement + DPA (Art. 28 + 32)
GDPR
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3
Adtech / DMP / CDP Data Flow + Security Policy
SOC 2 / GDPR Art. 32
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4
Marketing Data Breach Notification Procedure
State + GDPR Art. 33-34
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Who buys this

  • CRM / Lifecycle Marketing Lead
  • Adtech Founder
  • Head of Growth
  • Agency Compliance Lead

When teams reach for ComplianceIQ

  • TCPA class-action demand letter (avg settlement $5-15M)
  • Klaviyo / Iterable / Braze suspending account for consent gaps
  • Meta / Google Ads suspended for privacy-policy violations
  • EU launch — e-Privacy Directive + GDPR cookie consent
  • California AG investigation of Do-Not-Sell handling

Real marketing, adtech & martech enforcement actions

$15M+
Wright v Naked Wines / Wine Insiders et al. (TCPA, 2024)
Class settlements — autodialed SMS without opt-in
$1.2M
Sephora (CA AG, 2022)
Failed to treat targeted ads as 'sale' + ignored GPC
$27.5M
Mariner Finance (CFPB, 2023)
Misleading direct-mail marketing practices
$1.3M
Bankrate (FTC, 2024)
Fake / AI-generated reviews on consumer financial site

Why marketing, adtech & martech compliance projects fail

Cookie banner that doesn't actually block tags
Most US 'cookie banners' fire all third-party tags immediately, regardless of choice. Under GDPR + CPRA, that = no valid consent. Tag managers must be wired to a real CMP (OneTrust, Cookiebot, Klaro, Osano).
TCPA consent records insufficient
TCPA requires prior express written consent for autodialed SMS / pre-recorded calls. Class plaintiffs subpoena the opt-in record — timestamp, IP, exact disclosure language, signature event. Generic 'subscribe' form = lawsuit.
CAN-SPAM ≠ opt-in
CAN-SPAM is opt-OUT but with strict rules: physical postal address, accurate header, working unsubscribe in 10 business days, no false / misleading subject. Violations: $51,744 per email (2024 adjusted).
Treating 'sharing for targeted ads' as not a 'sale'
CPRA explicitly added 'sharing for cross-context behavioral advertising' as an opt-out trigger. If Meta Pixel + Google Ads fire, you 'share' and need the Do-Not-Sell-Or-Share link + GPC handling.

Marketing, Adtech & Martech compliance FAQ

I don't sell data — do I still need a Do-Not-Sell link?
Yes if you run Meta Pixel, Google Ads remarketing, TikTok Pixel, LinkedIn Insight Tag, or any cross-site advertising tag. CPRA treats that as 'sharing,' which requires the opt-out link + GPC handling. The Sephora $1.2M settlement was specifically over this misconception.
TCPA consent — what specifically do I need?
Prior express written consent: (1) a clear disclosure that you'll send autodialed/pre-recorded marketing messages, (2) consent is not required to purchase, (3) the carrier/short code/from-number, (4) frequency, (5) opt-out instructions, (6) signature event (timestamp + IP + form submission). Record-keeping is your defense.
Is one cookie consent banner enough for US + EU?
Only if it has US 'opt-out' mode (GPC handler + CCPA Do-Not-Sell link) AND EU 'opt-in' mode (block all non-essential until consent). Most stock banners do only one. Use a geo-aware CMP.

Generate your Marketing, Adtech & Martech compliance stack

Bundle pricing: 4 documents, mapped to 2 frameworks, PDF + DOCX, custom-tailored to your org. From $49/mo (unlimited).

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